Read article in Norwegian Inventas and Ocean Autonomy Cluster invited participants to a DFM breakfast in Trondheim to showcase how companies in the region can succeed with product development for manufacturing. The event gathered actors from technology and industrial environments and demonstrated how good design choices early in the development process can be crucial for quality, cost, and production capability. Helene Øyangen Lindberg, Senior Advisor at Fremtidens Industri and Ocean Space Incubator, introduced and presented how the Ocean Autonomy Cluster, Testination, and Ocean Space Incubator complement each other in accelerating new maritime technology from development to market. Helene Øyangen Lindberg, Senior Advisor at Fremtidens Industri and Ocean Space Incubator. Photo: Lars Bugge Aarset/Fremtidens Industri Lars Vegard Slettemark from Ocean Space Acoustics delivered an entertaining and engaging presentation on the journey through product development, testing, and production. He emphasized the importance of making the right choices along the way, both technically and organizationally, to succeed with industrialization. Ocean Space Acoustics develops acoustic solutions for maritime applications, including positioning, communication, and underwater monitoring. One of their products is PingMe!, a compact and cost-effective acoustic positioning system that enables precise localization and retrieval of underwater equipment using acoustic signals. The solution is designed for demanding maritime operations, testing, and fieldwork, where reliability and precision are critical. Transitioning from prototype to a product that can be produced stably and predictably is one of the biggest challenges, and this applies to both small and large products, said Slettemark. Lars Vegard Slettemark, Ocean Space Acoustics. Photo: Lars Bugge Aarset/Fremtidens Industri Elegant, or Big, Strong, and Ugly? Snorre Bache from Inventas emphasized the importance of prototyping as an integral part of the Design for Manufacturing process: Prototyping is about testing, experiencing, refining, and making. Find the mistakes before production starts. Choose the right level of precision and design both for the actual production process and for the ability to use multiple production methods over time. Material selection should be considered in conjunction with the production method. In some industries, according to Bache, designs must follow the three S’s: Big, Strong, and Ugly. The best mechanical solution is not necessarily the most elegant, but the one that provides stable and predictable production. Snorre Bache from Inventas. Photo: Lars Bugge Aarset/Fremtidens Industri What should production cost? Aleksander Wermers, CEO of Creor, a subsidiary of Inventas, shared experiences from product development and industrialization. He addressed key questions such as how early in the development process production costs are determined and how to plan a product’s supply chain to ensure an efficient production process. Aleksander Wermers, CEO of Creor. Photo: Lars Bugge Aarset/Fremtidens Industri Common Challenges Both members of Ocean Autonomy Cluster and Inventas customers attended the breakfast meeting, which also became a networking platform that quickly generated interesting discussions on material selection, development challenges, and solutions. This event is about helping companies in the region succeed when moving from early-stage prototypes to market-ready products. It’s about doing the right things at the right time. At the same time, we see that many challenges are common, whether you work with large steel structures or very small machined components, the principles of production-friendly design and correct tolerances are relevant across the board, said Mads Martinussen, Commercial Manager at Inventas. Mads Martinussen, Commercial Manager at Inventas. Photo: Lars Bugge Aarset/Fremtidens Industri About Inventas Inventas is a design and innovation company that develops products from concept and prototype to production-ready solutions. The company collaborates with both small and large technology companies in the region and is an active member of the Ocean Autonomy Cluster, working with several of the cluster’s members. Yngve Brathaug gave participants a guided tour of Inventas’ facilities. Photo: Lars Bugge Aarset/Fremtidens Industri A number of well-known products have passed through Inventas during the development process. Photo: Lars Bugge Aarset/Fremtidens Industri Eivind from Inventas and Erik Bjørgo, CTO of LGr Technologies. LGr develops robust radar-based sensor systems for area monitoring. Photo: Lars Bugge Aarset/Fremtidens Industri Inventas has contributed to the development of a mobile medical cabinet that has already saved several lives. Photo: Lars Bugge Aarset/Fremtidens Industri Photo: Lars Bugge Aarset/Fremtidens Industri Photo: Lars Bugge Aarset/Fremtidens Industri Photo: Lars Bugge Aarset/Fremtidens Industri
The innovation company Kadabra is the latest member to join Ocean Autonomy Cluster, aiming to support the development and commercialization of autonomous ocean technologies. With deep expertise in strategy, design, and implementation, the company plans to be an active contributor to the cluster’s growing ecosystem. Based in Trondheim, Kadabra is a new but experienced innovation firm. The team consists of former key figures from EGGS Design and brings together a multidisciplinary skillset spanning strategy, design, technology, and entrepreneurship. Kadabra works closely with both scale-ups and established companies, particularly in maritime, aquaculture, industrial, and energy sectors—industries known for their high complexity, strict requirements, and bold ambitions. According to CEO Espen A. Jørgensen, this is exactly the kind of environment Kadabra is built for. “We understand the value chains, the risks, and the pace. We don’t just offer advice—we work hands-on with companies to make things happen.” Photo: Kadabra Deep roots in maritime autonomy «While Kadabra was established in 2024, the team behind it brings nearly two decades of experience in maritime autonomy and innovation. Several team members were previously involved in early projects with Maritime Robotics in the mid-2000s, and have since contributed to initiatives with companies such as Zeabuz, Eelume, Blueye, Boreal, Ocean Access, Kongsberg Maritime, and Akvagroup. Joining Ocean Autonomy Cluster is seen as a natural next step—both to reconnect with long-standing collaborators and to actively contribute to one of Norway’s most exciting innovation ecosystems.» says Jørgensen. Espen Jørgensen, Kadabra From strategy to commercialization Kadabra brings a unique blend of early-stage and commercialization expertise, paired with hands-on experience in deploying autonomous and digital systems in operational and industrial settings. The team is known for bridging strategy and technology with real user needs and business models, and for its ability to visualize and communicate complex concepts in clear and compelling ways. Their ambition is to support companies in the cluster not only with strategic advice but also with concrete contributions throughout innovation processes and growth journeys. Photo: Kadabra Looking to build and learn together At the same time, Kadabra is joining the cluster to learn, share, and build together with startups, scale-ups, established industry players, research institutions, and investors. They are particularly interested in contributing to relevant projects and initiatives, building new partnerships, and acting as a bridge between technology development and commercial scaling. They are also keen to explore new business models, forms of collaboration, and application areas for autonomous technologies. The human side of autonomy “Even with full autonomy, the human dimension remains essential,” says Jørgensen. “Trust, user experience, and business models must evolve alongside the technology. That’s where we believe Kadabra can make a real difference—for companies in the cluster, and for the broader development and scaling of Norway’s autonomy ecosystem.” It’s great to bring in the expertise of Kadabra to OAC, which will also strengthen the technical aspect of the MIDAS project. Now, the people behind Kadabra are no strangers to us, so we know they deliver the knowledge and expertise the cluster and our members are seeking, says the leader of the Ocean Autonomy Cluster, Frode Halvorsen. Want to talk about autonomy, growth, and innovation? Get in touch with Espen A. Jørgensen, CEO of Kadabra, at espen@kadabra.com or +47 930 02 430. Photo: Kadabra
Article in Norwegian We are happy to announce that Inventas now becomes member of Ocean Autonomy Cluster. Inventas is one of Norway's largest service providers within product development and innovation. The innovation company is now joining the Ocean Autonomy Cluster business cluster. One of our largest market segments and areas of focus is the maritime sector. We have a desire to increase our expertise, and we believe this happens best through collaboration with companies in the industry, says Mads Martinussen, sales manager for the Mid region at Inventas. OAC is a meeting place that provides an opportunity to expand our network and a platform to discuss current and future issues, he says. Inventas is an independent consulting company with strong expertise in all facets of modern product development. The company was founded in 1997 and today has over 160 engineers and designers. The operational activities take place in six regional departments: Trondheim, Molde, Oslo, Asker, Stavanger, Bergen, and Kristiansand. The company is employee-owned. Mads Martinussen, Inventas We see that OAC is a cluster in the region capable of achieving good and exciting projects within the maritime sector with a focus on autonomy. As strong contributors to the establishment of, among other things, Testination and Midas, they have shown the ability to bring academia and industry together effectively in the region. Therefore, it was easy for Inventas to join to be part of this development, says Martinussen. Inventas is nationwide and has been developing products and solving problems for its customers for almost 30 years. Therefore, we believe that we can be an important contributor to several of the projects in the cluster and possess much of the expertise and tools required, he says. Frode Halvorsen, manager Ocean Autonomy Cluster. Photo Lars Bugge Aarset/Fremtidens Industri Inventas has extensive experience within the maritime domain. They enhance the cluster's capacity for innovation and design, and already collaborate closely with several of our member companies, says cluster manager Frode Halvorsen. By combining strong professionals and creative innovators in our own development framework, we create unique solutions. This makes our customers better and more profitable. Inventas stands at the intersection of science and art, between engineers' precision and designers' vision. We call it 'engineering art.' We bring this with us into OAC with a desire to contribute for the benefit of the cluster and its members, says Martinussen. Inventas has contributed with design work for the snake robot Eelume. Interested in knowing more? Contact Mads Martinussen Salgsleder, Inventas Region Midt www.inventas.no Telefon 90 16 34 73 mm@inventas.no LinkedIn Frode Halvorsen Manager, Ocean Autonomy Cluster oceanautonomy.no +47 918 45 969 frode@fi-nor.no