Iceland

Ocean Autonomy Cluster welcomes Hefring Marine as a new member. The Icelandic technology company develops smart, data-driven solutions that help vessels operate more safely and efficiently. Hefring Marine has built an AI-based assistance system for boats and ships that works like a digital co-pilot on board. Using sensors, IoT and machine learning, the system collects data about vessel movement, sea conditions and performance, and turns it into practical advice for the operator. This helps crews choose safer speeds and operating patterns, reduce fuel consumption, and limit wear on equipment. The company’s platform, Hefring Marine IMAS (Intelligent Marine Assistance System), supports commercial, defense, unmanned and leisure vessels. It provides real-time decision support to operators, while also sending data to a central system where fleet managers can monitor vessels, analyze operations, and plan maintenance more effectively. Hefring Marine works especially with safe and efficient vessel operations in harsh and demanding marine environments. The company also contributes to the development of international standards for remotely operated and autonomous vessels. Partnership with the Norwegian Society for Sea Rescue - Redningsselskapet Hefring Marine has a long-standing collaboration with the Norwegian Society for Sea Rescue (Redningsselskapet). The partnership began in 2020 when Redningsselskapet became an early adopter of Hefring Marine’s first IMAS prototype. Following a competitive selection process, Hefring Marine’s IMAS system is now being deployed across Redningsselskapet’s entire fleet. This rollout, taking place in 2025 and 2026, equips all rescue vessels with the IMAS solution to enhance situational awareness, operational efficiency, and safety during lifesaving missions. Karl Birgir Björnsson, CEO of Hefring Marine, says: “We are immensely proud to support Redningsselskapet in their lifesaving mission at sea. IMAS will play a pivotal role in improving safety, efficiency, and analytics across their fleet.” Through its membership in Ocean Autonomy Cluster, Hefring Marine wants to collaborate with international partners in marine autonomy, take part in events and forums, and share expertise with the cluster community. “We see strong value in collaborating with partners working with marine autonomy and advanced vessel operations. The cluster provides an important arena for cooperation, knowledge sharing and international engagement,” Karl Birgir Björnsson adds. See also: Norwegian Society for Sea Rescue deploys IMAS® across entire fleet More information: hefringmarine.com

Iceland

Icelandic Hefring Marine brings AI-powered vessel insights to Ocean Autonomy Cluster

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